The supplement industry will be worth $278 billion by 2024, and North America accounts for 28.5% of the market. Forget Big Pharma. Big Supp is profit-friendly enough to support you if you navigate it wisely. Amino acids generated about 14% of the revenue share in 2015, while dietary capsules were worth $26.42 billion. Omega-3 took up much of that category. Gel capsules are becoming even more popular with the advent of vitamin-enriched candies and desserts, but 2017 is showing that tried and true nutrients remain public favorites. A few new players have also emerged.
Evidence-Based Popularity
According to integrative practitioners, the four trendiest supplements are:
- Magnesium
- B vitamins
- Probiotics
- Protein powders
There is strong evidence for the efficacy of magnesium and B vitamins. This is unsurprising given how broad their applications are in the body. Magnesium is a critical supplement for kidney failure patients, and B vitamin supplements are needed for a range of conditions including anaemia and certain neurological conditions. This means they’re not only stars of the pharmacy’s vitamin aisle, but doctors’ prescription pads, too.
Probiotics are both a fad and a classic. Doctors have been prescribing them for decades, but their popularity among consumers is growing at an adrenaline-pumping pace.
Botanicals and Proteins
Next on the naturopaths’ popularity list are:
- Turmeric (for aging and inflammation)
- Collagen (for skin)
- Biotin (for hair and nails)
- Vitamin Q10 (prescribed for energy, cardiac health, and pain)
None of these have produced much convincing evidence, but the public loves them anyway. They’ve been featured by celebrities and advertised by the world’s premium beauty brands, which makes marketing easier – you already have a lot of publicity. Become a part of the revenue stream by partnering with Healthy Solutions. All products are manufactured using current good manufacturing practices in a state-of-the-art lab facility.