Basics of Energy Powder Manufacturing

Powder Manufacturing

With Red Bull – the US’s top energy drink-at its helm, the sales volume of energy drinks saw a 2.08% growth rate from 2015 to 2017. The estimated amount of energy drink consumed in the US alone is as much as 29 billion gallons per year.

That’s not at all surprising. We all have an idea of why it holds a steady ground in the market: people love it. Over the years, the industry has witnessed changes-both drastic and gradual-that shifted the whole market. One of which is the introduction of energy powder and its increasing popularity.

Despite the rivalries between large players, the demand remains high enough that it allows small competitors to hop on. With the right guidance and product, anyone easily can. Now let’s start with the basics; what are the things that you have to know about powder manufacturing and marketing?

Energy Powder Manufacturing Options

If you’re planning to make a business out of energy drinks, the first things you have to know are the different manufacturing options available for you.

First, you can develop the formula yourself. This means getting familiar with the ingredients like the sugars, acids, nutrients, colors and flavors, et cetera. The second option you can opt to is hiring someone who can offer you the manufacturing services that you need.

The latter frees you from plenty of responsibilities. Energy powder manufacturing companies can take care of developing the right product for you as well as labelling and packaging services. All you have to do is do a great job of selling it.

There are many marketing strategies you can explore, but the following tips have been proven to yield incredible results.

1. Focus on out-of-the-box ideas

You’d think that the target market is dominated by the younger audience-whether they’re students pulling all-nighters most of their years in college or fitness enthusiasts whose lifeblood is energy drinks. But you’d be surprised to find out that you will also encounter many consumers from other age groups. Don’t limit your marketing strategies to one or two customer profiles.

2. Come up with an effective name

Chances are, you’d be selling the same products as many of your competitors. How do you get ahead? By coming up with a name that will easily stick to your audience’s minds.

Starting your energy powder business may be daunting at first, but with the right partner, you’ll eventually find the right track. Here at Healthy Solutions™, LLC, we let our products and past clients speak for us. If you want to sell and market high-quality powder manufacturing, we can make that happen for you.