Women have a lot of choices when it comes to skin care. Products range in price from under $10 to upwards of $70 for a small bottle of lotion or foundation. In order to market a successful skin care product, skin care manufacturers must convince buyers that regular use will keep their skin youthful and looking its best. Here are some major factors that must be considered when developing a skin care product:
Pleasing Smell. Particularly for facial products, the smell is highly important. Overly strong scents should be avoided; in fact, it is preferable that a skin lotion or foundation have little to no odor.
Appropriate Viscosity: It’s important to develop the correct consistency in a skin care product. Women treat their face very delicately and thus prefer lotions and creams that can be applied with a soft touch. That said, an excessively thin consistency may not hide wrinkles as well as a thicker formulation. Focus groups can help you determine the proper viscosity of your product.
Appealing Bottle Design: The appeal of a proper design is subtle. A feminine, curvy shape is likely to attract female buyers, whereas a square, boxy type of design may seem too utilitarian and may lack the psychological benefits that can be gained from proper packaging design.
Pure Formulation: Nowadays, consumers are cognizant of ingredients in the products skin care manufacturers create. You can build confidence by developing formulations that are hypoallergenic and free of undesirable elements like parabens, synthetic preservatives and harsh chemicals.
Cruelty-Free Testing: It’s not only PETA members that are concerned about animal welfare. If you can boast that your product is not tested on animals, you will attract compassionate customers who feel confident about using it.
Enhanced With Sunscreen: Skin cancer concerns have grown appreciably in recent years. Women prefer that their skin products contain sunscreen to avoid having to first apply it underneath their lotion and foundation. The higher the SPF, the better, but an SPF of at least 15 is advisable.
Many women stay with the same skin care products through the decades, without even considering changing brands. By providing a reliable product that addresses the above concerns, you can ensure that your buyers return to your product year after year and even introduce it to their children and grandchildren.